Sunday, April 7, 2013

The net has arrived in India?

A non celebrity on youtube with view counts in thousands, and 130k+ in this cover of a recently famous song. Well that's nothing new -- but for someone singing in Hindi, on Youtube india -- I think it is amazing and a sign of times to come.

With a population of 1.2+ billion, when will we have talent connecting with the masses through them internets, creating, achieving, and enriching each others lives?

So you would say it's bound to happen. Well,  maybe not. Apparently India has an internet penetration of 150 million only and there's 600m lying untapped, and the reasons Eric Schmidt suggests are that lack of infra connectivity, fast fibre and the government complacency.

Hmm, with all due respect that might be true but I think there's another key reason why people don't have the internet connectivity -- they haven't needed it so far.

An expensive item like a computer plus a monthly fee for high speed internet is beyond the reach of the poor and of no use for the ones a bit better off. They did rather buy a better TV.  A computer + internet doesn't help them fulfill any necessities.

That seems to be changing with Facebook and small but slowly growing list of dot com's which have a brand name that means saving money for the consumer -- like Flipkart. Yes my aunts are on facebook, my uncle has bought stuff from flipkart and that is enough data for me to proclaim the change.

Eric -- if you can help them save money, make money, or get a better deal, they'll come :). Knowledge, information, entertainment, doesn't just cut it.

Meanwhile, do click on the song if you are reading, it has been sung well imho.

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